Supercharge Your Shopify Marketing With These Apps
- May 3, 2015 | Ryan O'Donnell
If you're a Shopify store owner, you know there are lots of pieces that need to come together to run a successful business. However, as you become more sophisticated in your day-to-day management of inventory, pricing plans, and site testing, you may find yourself in need to tools Shopify doesn't natively offer. That's where 3rd party integrations come in.
There are a number of application developers who have built integrations specifically for Shopify sellers. Need better inventory management? There's an app for that! Need to test two versions of a page to see which sells more product? There's an app for that too! Of course, we can't cover all the apps Shopify offers so we'll focus on marketing apps.
Focus on the Customer
There are many, many applications that integrate with Shopify and it would be impossible to cover them all in a single post. Rather, we're going to focus on what many store owners overlook—marketing. To be a successful marketer, you need to be thinking about your customer lifecycle. Beginning with getting the potential customer to your site and ending with sustaining the relationship post purchase.
There are five key areas most business need to be thinking about to methodically grow their business:
- Landing Page Testing (getting customers to your store)
- Pop-Up Windows (improve conversion rates with on-the-spot offers)
- Customer Outreach (keep your store top of mind through email)
- Building a Social Following (automating social media management)
- Capturing Organic Search Traffic (SEO)
Landing Page Testing
At TrustFile, we use Unbounce to help us optimize our paid search campaigns and have had great success driving costs down while increasing sign ups.
- App: Unbounce
- Use: Landing Page Testing
- Cost: $49 - $199 depending on plan (30-day free trial)
Pop-up windows are one of the newest techniques marketers use to get site visitors to take action. Whether it's an offer to sign up for an email newsletter, a free ebook download, or a discount coupon code, pop-up windows have been shown to offer a nice return on investment. The Pop-Up Window application from Lifter Apps allows Shopify sellers to quickly and easily add pop-up windows to their marketing toolkit.
- App: Pop-Up Window
- Use: Pop-Up Window Management
- Cost: Free - $9.00 per month
If you've been around email marketing at all, you are aware of MailChimp. Founded in 2001, MailChimp is a legacy email management service Shopify users can integrate into their store experience. With robust email planning, management, and tracking, Shopify store owners can keep their brand top of mind without breaking the bank.
- App: MailChimp
- Use: Email Management
- Cost: Free
Social Media Management
Social media might be one of the most time consuming aspects of marketing that exists. It feels like there is always someone out there listening so trying to keep the conversation going requires almost 24-hour coverage. Of course, that's not possible so we turn to applications like Social Autopilot from Bold Apps.
Social Autopilot will handle sharing your new products in ways that are random and seemingly posted by you. It's a great time saver that takes the hassle of stopping and posting to Twitter and Facebook every time you release a new product. That being said, there is no substitute in social media for authentic posts and real conversations. Consider Social Autopilot as a way to augment the connecting you are already doing.
- App: Social Autopilot
- Use: Social Media Management
- Cost: Free
Search Engine Optimization (SEO)
Although many still consider SEO a sort of voodoo marketing discipline, those who have worked in the field for any length of time would beg to differ. Understanding the core components of search engine ranking algorithms and aligning your marketing efforts accordingly is paramount to organic search success. Plug in SEO from Pemberton Rank quietly identifies SEO issues that exist within your store alerting you so you can take action and capitalize on better search rankings.
- App: Plug in SEO
- Use: SEO Management
- Cost: Free
Don't fall victim to the idea that "if I build a store, people will come by my products." Marketing is very real and very necessary to sell your goods and make your Shopify business a success. Learn to use the five apps we've listed above and you'll be on your way.
Let us know that Shopify apps you're using in the comments below!